Can you believe we’re stepping into Q4 already? I know 2020 was an exceptionally difficult year (and at times felt like the slowest paced year in modern history), but here we are. Smack dab in the most important quarter of the most challenging year. Why is it the most important quarter? Because Q4 is where we have the opportunity to reflect back on the goals we set in January, and the goals projecting 3 – 5 years ahead [don’t have goals this far out? Call us. We can help.]
Seems intimidating? Here are some simple steps to follow to smash your Q4 goals out of the park…yes, even in 2020.
Step 1: assess your results so far. Where do your profits stand? How much do you need to earn to get to the benchmark you set for this time of year? How much did you earn this time last year? If you exceeded last year, you’re doing great. Keep the pace strong all the way to the finish line. If you’re behind, move to step 2.
Step 2: resolve to attack. If you’re behind on your revenue goals at the start of Q4, resolve to get back on track by December 31. Reflect on what worked during more profitable times of this year, and lean into those best practices. Or, think of new ways to deliver. Whatever you do, don’t give up.
Step 3: recruit your leadership to help. A good leader knows they can’t win on their own. And for you to bring in the revenue you need, your leadership needs to help (do not shoulder the burden alone!). Your team needs to share your vision (and enthusiasm) to finish strong. Bring everyone together and ask each of your leads to determine what they can contribute to the overarching goal. Then, create a meeting plan to review progress weekly—or even daily. Be sure to hold everyone accountable, too.
Anything you generate toward success during this time of year is likely to work in 2021, too. Keep an eye on new processes, innovations or efficiencies that are created as a result of this focused effort. It may be a key to keeping your profits on track next year too.
Need some pointers to launch your Q4 campaign?