Advice is a double edged sword – we love good advice and we don’t like bad or unsolicited advice. But, there is another side of advice when it comes to your business. Expert advice is readily available from a multitude of sources on a minute by minute basis if you want it, sometimes edging in on information overload. What is lacking from this expert advice however, is execution.
Here is the thing, expert advice is not going to do anything for your business unless you execute on it. And, as a business owner, how much extra time do you have to devote to executing on expert advice? Let’s be honest, maybe 5 minutes over the span of a week. This is why we don’t move past those bottlenecks or increase our revenue by the numbers we know we can hit, because we don’t have time to execute.
After many years in the start-up industry and a business owner many times over, I saw execution as the most common struggle for businesses. It is a lot of work running a business, most of the time, an overwhelming amount of work. And you know that if you take that expert advice you could get to the next level, you could make your workflows easier, you could attract more clients, you could take a day off, but you simply don’t have the time to execute. Honestly, no one in your business has time to execute on “extracurricular activities” that would further your business, or very little time.
Well, that doesn’t work for me. I cannot stand business not getting to where they know they can go due to lack of execution. So when I started Launch Point the first thing I did was add “Execution” as the final step of our process of working with clients. Business owners have enough to execute on, don’t let optimizing your operations, people and processes become another one of them, because they will simply fall to the wayside with everything else already on your plate.
Expert advice is great, but sometimes it just isn’t enough. Sometimes, you have to pair that expert advice with expert execution.